While there are some book covers that don’t use images like the one on the left, I’d guess that these are in the minority. However, in this case, the stylised 3D font used in the title is a sort of image anyway. So, the first question you might want to ask is, does my book cover actually need an image? If the answer is yes then read on.
If you search in Amazon books for a particular genre and scroll down the covers then you will see that the huge majority of book covers use an image. If the search is for crime novels then you will also see that many of the covers are quite similar; dark colours with a solitary figure usually in silhouette. Of course, the plus point of this is that this is useful visual shorthand for telling the reader what genre they’re looking at. While I’ve read that putting a human figure on a cover sells books, I’ve never actually found any hard evidence to support this. There’s a lot of information out there about what makes the best cover and a lot of it is quite contradictory. So what’s the best course to take?
I’ve honestly got no idea. Anything I say in these posts is just my take but, for me, my covers are an integral part of the book. While I obviously want people to read my books, none of them have been written with commercial considerations in mind. I’ve just tried to write the stories that come to me as best I can. I feel the same about my covers. I don’t want a gloomy cover with a solitary figure unless that’s what I feel the story needs. If you look at my covers, you can see that they’re all quite different but, hopefully, they all reflect something of the story inside. I’ll use three examples to illustrate this.
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