The ups and downs of self-publishing

So, you’ve written your book, had it read and done the rewrites. At long last it’s time to push the ‘Publish’ button on the Amazon KDP site. So, what happens now? A huge booming silence usually. You next have to kick start your book sales by doing some marketing. I won’t go too deeply into this as what might be effective for your book might not be effective for mine and vice versa. All I’ll say is that you will need to advertise in some form so it’s important that you do your research and choose the options that best suit your book and the demographic that you’re aiming at.

Okay so your marketing is now working and you’re looking at your KDP book sales and ‘pages read’ to see what happens. Your book sales go up – Yippie! Then they go down again. Then up, down and all over the place. What’s happening? If you expected to be able to fine tune your marketing strategies by looking at your book sales, I’d forget it.

Let me explain.

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Don’t rush to publish – create a process and stick to it

This is some advice that I wished had been given to me when I was publishing my first book The Body in the Boot. The big problem was that, now that I had a completed book burning a hole in my hand, I desperately wanted to get it out there as quickly as possible. And so I did. However, since that time, I have had to re-edit and republish the book several times in order to get it anywhere near to a reasonable standard. However, I was lucky in that most of my readers forgave me for the typos, poor editing and formatting saying that they liked the story. However, more than a few also pointed out its shortcomings which, although it stung a little at the time, in the end proved to be immensely helpful.

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My new detective – Biddie O’Sullivan

As a writer, I try to make plans but I’ve learned that, sometimes, such plans can very quickly go out of the window. I was halfway through Mac Maguire’s fourteenth adventure, A Murdered Crow, when a new idea hit me pretty much out of the blue. It was all Mac’s fault really as I had him reviewing some crime novels as part of his investigation into a murder and, in order to give him some clues, I had to invent a couple of authors and their fictional detectives. One of these fictional characters was called Detective Inspector Biddie O’Sullivan who works out of Cork City, Ireland. As I say, Biddie was invented just to help Mac’s plot along but, somehow, she stuck in my head.

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‘Mac’s Christmas Present’ – Just published!

I will be the first to admit that this has been a very difficult year. It has been a year when I have struggled to get into any kind of flow with my writing. Until very recently that is. I am so grateful that, at last, I will be able to publish something in 2022. Not only a book but a Christmas book too.

I have been trying for the last few years to write a Mac Maguire novel set at Christmas but, however hard I tried, nothing came to me. So, it is in something like wonder that, very late in the day, the plotlines for Mac’s Christmas Present popped into my head.

Like my third book, The Weeping Women, it features two cases. However, at around 40k words, it’s somewhat shorter than most of my books so I will be selling it at a reduced price.

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I want to write my first crime novel but how and where to start?

I was asked this question by someone recently and I gave them an honest answer.

‘I’ve no idea,’ I replied.

I got quite a puzzled look when I said this as I had just told the person who had asked the question that I had published twelve crime books so far. I had to explain further. What I meant by this was that, if there was a right or easy way to write your first book, I certainly hadn’t found it. If my journey in writing could be compared to a drive say, from New York City to Washington DC, some two hundred miles or more, then my journey would have taken in Washington State some three thousand miles away. Nothing about the route I took towards publishing my first book, The Body in the Boot, was straightforward. Let me explain…

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Coming soon – The Blood Moon Murders

Mac Maguire’s twelfth outing – The Blood Moon Murders – is a little different to the others. You might get a clue what this difference is through the dedication – ‘For Halloween, ghost stories and things that go bump in the night.’

I have long been an admirer of M. R. James and his ability to put ghostly goings-on right into the workaday world. I’d guess that it was the title that first gave me the idea that this might be my chance to incorporate a supernatural thread into a murder mystery. That and the fact that the book should be ready to be published around Halloween.

As you can guess from the title the murders take place during an eclipse of the Moon by the Earth. I witnessed a really good one some years ago and the effect of the moon darkening and then glowing red with the light that had made it through the Earth’s atmosphere is a really eerie experience. It was easy to see why ancient peoples saw this as a harbinger of change and even doom.

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If you’re self-publishing then who are your most important readers?

The answer isn’t complicated, it’s those people who you ask to read your book before you publish it. I’ve touched on this subject a few times in my posts so why write about it now?

My latest book, A Concrete Case of Murder, took quite a while to write. Too long for my liking. Writing is never an easy process but, due to a confluence of adverse circumstances, writing became impossible for some months. Since retiring, I have been publishing two books every year, however, A Concrete Case of Murder took over eighteen months to complete. Having a series of ten books already published, most of which were well-received, I found myself getting a little paranoid about this latest one. I think that my paranoia was mostly triggered by an offhand remark someone made which was something to the effect of, ‘If it was hard to write it will probably be hard to read’. It was not a comment I appreciated all that much.

And so, the seeds of doubt were sown. All I could do was carry on writing and then trust to my readers.

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Self-publishing – some positives and negatives

KDP logoI started categorising my blog posts when I restyled my website and I was surprised that I had only blogged once about self-publishing. So, here is blog post number two. In talking to other authors, I realised that quite a few of them have only tried the traditional route because they are either still unaware of what self-publishing can do or find the whole process a bit opaque or even scary.

You need to be aware that when I say ‘self-publishing’ I mean Amazon Kindle Direct Publishing or KDP. KDP is basically the only game in town. It will publish your book in virtually every major market but you have to play by their rules. I talk more about this below. So, if you’re having problems with finding a traditional publisher, you should definitely read on. Continue reading

Editing and typos- the hardest part of a writer’s job

Typo shop bannerI’ve been writing full-time now for nearly two years and I’m loving it. I especially love those moments of pure creation when new characters, situations and even worlds spring into life.

However, there is always a bit of grit in every pearl, and the grit for me is editing and especially the dastardly and eel-like typo. I published my first book four and a half years ago and I’m just realising how steep the slope of the editing learning curve actually is. This has been recently highlighted by the fact that I’ve once again re-edited my first four books and guess what? I found them littered by tortured English and infested with typos. I have come to terms with the fact that these books will still have some instances of tortured English and typos but, hopefully, a lot less than there was before. So what’s the problem? Continue reading

Having to write a crime novel to find out how it ends!

confusing signposts

The image on the left describes pretty well how I feel at times when starting a new novel. However, sometimes I’m still feeling like that even when I’m well into it! To illustrate this I’m well over halfway through the eighth Mac Maguire mystery (provisionally titled ‘The Chancer’) and I’ve only just discovered who the murderer is!

I’m not one of those authors who like to plan the story line out in advance. I’ve heard of crime writers who even use spreadsheets to plan the plots of their books in incredible detail. If I’m honest that all sounds a bit cold-blooded to me. Continue reading