
So, you’ve written your book, had it read and done the rewrites. At long last it’s time to push the ‘Publish’ button on the Amazon KDP site. So, what happens now? A huge booming silence usually. You next have to kick start your book sales by doing some marketing. I won’t go too deeply into this as what might be effective for your book might not be effective for mine and vice versa. All I’ll say is that you will need to advertise in some form so it’s important that you do your research and choose the options that best suit your book and the demographic that you’re aiming at.
Okay so your marketing is now working and you’re looking at your KDP book sales and ‘pages read’ to see what happens. Your book sales go up – Yippie! Then they go down again. Then up, down and all over the place. What’s happening? If you expected to be able to fine tune your marketing strategies by looking at your book sales, I’d forget it.
Let me explain.
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I started categorising my blog posts when I restyled my website and I was surprised that I had only blogged once about self-publishing. So, here is blog post number two. In talking to other authors, I realised that quite a few of them have only tried the traditional route because they are either still unaware of what self-publishing can do or find the whole process a bit opaque or even scary.