The ups and downs of self-publishing

So, you’ve written your book, had it read and done the rewrites. At long last it’s time to push the ‘Publish’ button on the Amazon KDP site. So, what happens now? A huge booming silence usually. You next have to kick start your book sales by doing some marketing. I won’t go too deeply into this as what might be effective for your book might not be effective for mine and vice versa. All I’ll say is that you will need to advertise in some form so it’s important that you do your research and choose the options that best suit your book and the demographic that you’re aiming at.

Okay so your marketing is now working and you’re looking at your KDP book sales and ‘pages read’ to see what happens. Your book sales go up – Yippie! Then they go down again. Then up, down and all over the place. What’s happening? If you expected to be able to fine tune your marketing strategies by looking at your book sales, I’d forget it.

Let me explain.

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I want to self-publish but where do I start?

My advice to new authors is to always give the traditional route a chance before turning to self-publishing. However, it’s my feeling that self-publishing may be the only option for many writers. I read an academic paper last year, one of the first to look at authors from a Black, Asian or other minority background. One of my major takeaways was around the barriers that exist for authors from all minorities. There is a practice that exists within most publishing houses called ‘comping’ where submitted books are compared against previously published works to get an idea of how commercially viable they might be. So, what’s the problem?

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Self-publishing – some positives and negatives

KDP logoI started categorising my blog posts when I restyled my website and I was surprised that I had only blogged once about self-publishing. So, here is blog post number two. In talking to other authors, I realised that quite a few of them have only tried the traditional route because they are either still unaware of what self-publishing can do or find the whole process a bit opaque or even scary.

You need to be aware that when I say ‘self-publishing’ I mean Amazon Kindle Direct Publishing or KDP. KDP is basically the only game in town. It will publish your book in virtually every major market but you have to play by their rules. I talk more about this below. So, if you’re having problems with finding a traditional publisher, you should definitely read on. Continue reading